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South Africa records a surge in online shopping during Covid-19 ...

I heard a report on the radio yesterday that the #1 item being bought by South Africans on Takealot since online stores could sell anything (except sinful things like cigarettes and alcohol of course, but we won’t go there!) is… drum roll… vacuum cleaners.

Now really! I’m all for cleanliness being next to godliness and all, but really, if I were to go to all the trouble of ordering something online, it wouldn’t be a cleaning appliance. To me those are grudge buys, like underwear, stuff you need and which is important, but no one really sees.

Not that I am into lowering standards mind you: I wear lipstick under my mask and I have a chart for the resident elves who (in my fantasy) would clean the house like small, useful, versions of The Borrowers, but who, despite their loud, haunted-house-like groaning, do in fact assist with cleaning the Mad Mansion.

But it does leave me wondering about the hygiene of South African homes pre-lockdown. I mean, did people not clean up after themselves before? Or, worse, were they expecting someone else to do it for them without the proper equipment?

The rest of the list is pretty understandable, with folk working from home and having the littluns needing school stuff, so: electronic devices and stationery supplies, including #3 (after laptops) which is gaming equipment, as sports and entertainment go virtual.

#4 takes on a more whimsical note (treadmills and home gym equipment), however I am rooting for these gym-bunnies and hope that their initial eagerness for self-improvement doesn’t result in yard sales of dejected, white elephants by December. On the plus side, I am looking forward to seeing all these folk on the beachfront in summer, sans tops please, as we clean up all the usual blubber and slothful strollers from the boardwalks. Clearly these are the types who cannot stir themselves before the 6:00 – 9:00 exercise window on Lockdown Level 4, or else they are the same ones who placed their orders during Level 5 and haven’t even opened their toys yet. I suppose it is possible that there might be some lunatics who do both, but those are just worthy of my couch potato pity. (We all know I believe working out is a little rash though, so perhaps I’m biased.)

#10 is just sad: non-alcoholic beer! I mean, non-alcoholic wine is fine – it’s grape juice which I prefer to drink anyway, but a good lager surely requires a bit of kick? Otherwise, you’re just drinking starch, and frankly, in that case, I’d prefer a toasted cheese sandwich, thank you. Unless beer drinkers have become devilishly clever and have found a way to infuse this supermarket sludge with raw alcohol or something.

Whatever happened to online clothes shopping? These items didn’t make the list, possibly because they have their own delivery systems. I have targeted a couple of darling little items for purchase from the Zara electronic store (yes, of course I subscribe to their online magazine, although Zara models are a trifle intimidating and rather aggressively emaciated, clearly have Elastigirl genes.) But it’s not the same as the chance to see the majesty of the whole boutique in front of you, with quality lighting (dimmed to make us look better of course, along with carefully angled mirrors to make us taller and slimmer) and the hours to wander at one’s leisure, and appreciate the beauty of it all. (I think I may have a little problem, arguably worse than the country’s drinkers going through the DTs).

I suppose it’s because shopping for clothing is an experience, not a mere practical function, along with attendant cappuccino-sipping.

I bought a new phone the other day, my last having had an overnight cerebral haemorrhage (which was sudden, and came as a huge shock to me, taking with it all my treasured memories and telephone contacts, with no time to say goodbye.) I had to shop online to check out the latest devices and I found it a rather stark experience. I like the sensate experience of shopping (to the chagrin of The Maestro, who constantly parodies my wistful path through such stores, which is why it’s better to leave him in Exclusive Books while I satisfy my frivolous leanings).  Perhaps it’s the difference between men and women because Andrew was thrilled to help me the opening of the box and the setting up of the phone. I’d rather have been trying on winter boots.

Online or not, Lockdown is costing us, but as Oscar Wilde said in a foreshadowing of a capitalist’s dream sap.

“Anyone who lives within their means suffers from a lack of imagination.”

— Oscar Wilde

The Actual List: https://www.capetalk.co.za/articles/384523/most-bought-item-on-takealot-during-lockdown-vacuum-cleaners-we-kid-you-not?ref=pid:112


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